A Web Analytics Software collects a horde of data but not always will the whole lot of information accumulated be of any use to your organization. Your organization could have out-grown the need for certain analysis. At the same time there might be insignificant errors, which when piled up can even threaten your revenue. That’s why it is of paramount importance to your organization to make sure that this unwanted data is eliminated. And this can only be achieved by having it audited at regular intervals. Since for effectively reaching your target audience, identifying bottle – necks in navigation, improving usability and increasing your level of customer acquisition, it is vital to have the right kind of information just within your grasp.
A process that involves a careful analysis and review of your current system, Data Auditing will not only facilitate the profiling of data but will also make it easy to assess the impact of negligible data on your organization’s performance and profits.
Furthermore after an audit you can also choose to have your software re-configured in order to eliminate surplus, unnecessary data at the source itself. Since this will enable the accumulation of more accurate and ready-to-use reports crucial for your growth.
Our Auditing methodology involves:
- Elimination Crawler data
- Careful Analysis of Automated software
- Assessing the relevancy of requests
- Sensitizing traffic based on user segments
- Removal error page visits from reports